Four figures to take away: the group employs 15 FTE in 2027 and 36 local people plus 21 central FTE in 2028, and personnel cost rises from PLN 4,470,000 to PLN 26,361,863.48. Robotify has no headcount at all in 2027 — the group's entire first year is Agentify. The Polish admin works half-time for each pillar and is shown on both sides, which is why local staffing in 2028 counts 36 people.
| Item | Agentify | Robotify | TOTAL |
|---|
| 2027 |
| Local staffing — FTE | 8 | 0 | 8 |
| Central — FTE | 7 | 0 | 7 |
| TOTAL FTE | 15 | 0 | 15 |
| Local staffing — cost (PLN) | 2,100,000 | 0 | 2,100,000 |
| Central — cost (PLN) | 2,370,000 | 0 | 2,370,000 |
| TOTAL PERSONNEL COST (PLN) | 4,470,000 | 0 | 4,470,000 |
| 2028 |
| Local staffing — FTE | 32 | 5 | 36 people |
| Central — FTE | 11 | 10 | 21 |
| TOTAL FTE | 43 | 15 | 36 local + 21 central |
| Local staffing — cost (PLN) | 19,757,700 | 129,496.82 | 19,887,196.82 |
| Central — cost (PLN) | 3,414,666.67 | 3,060,000 | 6,474,666.67 |
| TOTAL PERSONNEL COST (PLN) | 23,172,366.67 | 3,189,496.82 | 26,361,863.48 |
2
Central function — fixed costs
We plan the central function by cost, in four buckets — R&D, board, G&A, marketing and sales. Below are the amounts for both pillars together with the positions behind them; central headcount follows from those amounts, which is why it can be fractional.
Agentify — central function
| Bucket | 2027 (PLN) | 2028 (PLN) | Positions from the named list (2028) |
|---|
| Research & development (R&D) | 380,000 | 814,666.67 | Backend Eng · AI/ML Eng · Integration Eng · DevOps/SRE · Product Manager |
| Management board | 550,000 | 800,000 | COO · CTO / Head of Engineering |
| General & administrative (G&A) | 680,000 | 775,000 | Finance / controlling · HR / People · Legal & compliance · Procurement · Office & administration · Internal IT |
| Marketing & sales (M&S) | 760,000 | 1,025,000 | Marketing Director (CMO) · Sales Director (CSO) · Brand / Content · Performance / Digital · Product marketing · Graphic / Designer · Sales operations · Partnerships / BD |
| TOTAL CENTRAL COST | 2,370,000 | 3,414,666.67 | |
| Central FTE (derived from cost) | 7 | 11 | |
Robotify — central function
| Bucket | 2027 (PLN) | 2028 (PLN) | Positions from the named list (2028) |
|---|
| Research & development (R&D) | 0 | 560,000 | Robotics Engineer · Software dev · AI Engineer · DevOps · QA |
| Management board | 0 | 700,000 | COO · CTO Robotify |
| General & administrative (G&A) | 0 | 775,000 | Finance / controlling · HR / People · Legal & compliance · Office & administration · Internal IT |
| Marketing & sales (M&S) | 0 | 1,025,000 | Marketing Director (CMO) · Sales Director (CSO) · Brand / Content · Performance / Digital · Product marketing · Graphic / Designer · Sales operations · Partnerships / BD |
| TOTAL CENTRAL COST | 0 | 3,060,000 | |
| Central FTE (hard-coded figure) | 0 | 10 | |
3
Countries — local staffing
Agentify enters Poland in 2027 and adds Germany, the United Kingdom and France in 2028. Every country gets the same eight-person team: four managers, an admin, a delivery lead, customer success and ops. Robotify starts only in 2028 and only in Poland, with five FTE. The “share” column marks roles shared with the other product and charged at half.
AGENTIFY · 2027
Poland · country multiplier 1.000 · entry year 2027
| Position | FTE | Annual rate after multiplier (PLN) | Share | Cost (PLN) |
|---|
| Country Manager | 1 | 380,000 | 100% | 380,000 |
| Sales Manager | 1 | 240,000 | 100% | 240,000 |
| Marketing Manager | 1 | 220,000 | 100% | 220,000 |
| Operations Manager | 1 | 340,000 | 100% | 340,000 |
| Local Admin | 1 | 120,000 | 100% | 120,000 |
| Delivery / Implementation | 1 | 300,000 | 100% | 300,000 |
| Customer Success | 1 | 240,000 | 100% | 240,000 |
| Ops / Monitoring | 1 | 260,000 | 100% | 260,000 |
| TOTAL | 8 | | | 2,100,000 |
Agentify 2027 — local staffing total: 8 FTE, PLN 2,100,000.
AGENTIFY · 2028
Poland · country multiplier 1.000 · entry year 2027
| Position | FTE | Annual rate after multiplier (PLN) | Share | Cost (PLN) |
|---|
| Country Manager | 1 | 380,000 | 50% — shared role | 190,000 |
| Sales Manager | 1 | 240,000 | 50% — shared role | 120,000 |
| Marketing Manager | 1 | 220,000 | 50% — shared role | 110,000 |
| Operations Manager | 1 | 340,000 | 100% | 340,000 |
| Local Admin | 1 | 120,000 | 50% — shared role | 60,000 |
| Delivery / Implementation | 1 | 300,000 | 100% | 300,000 |
| Customer Success | 1 | 240,000 | 100% | 240,000 |
| Ops / Monitoring | 1 | 260,000 | 100% | 260,000 |
| TOTAL | 8 | | | 1,620,000 |
Germany · country multiplier 3.034 · entry year 2028
| Position | FTE | Annual rate after multiplier (PLN) | Share | Cost (PLN) |
|---|
| Country Manager | 1 | 1,152,920 | 100% | 1,152,920 |
| Sales Manager | 1 | 728,160 | 100% | 728,160 |
| Marketing Manager | 1 | 667,480 | 100% | 667,480 |
| Operations Manager | 1 | 1,031,560 | 100% | 1,031,560 |
| Local Admin | 1 | 364,080 | 100% | 364,080 |
| Delivery / Implementation | 1 | 910,200 | 100% | 910,200 |
| Customer Success | 1 | 728,160 | 100% | 728,160 |
| Ops / Monitoring | 1 | 788,840 | 100% | 788,840 |
| TOTAL | 8 | | | 6,371,400 |
United Kingdom · country multiplier 2.603 · entry year 2028
| Position | FTE | Annual rate after multiplier (PLN) | Share | Cost (PLN) |
|---|
| Country Manager | 1 | 989,140 | 100% | 989,140 |
| Sales Manager | 1 | 624,720 | 100% | 624,720 |
| Marketing Manager | 1 | 572,660 | 100% | 572,660 |
| Operations Manager | 1 | 885,020 | 100% | 885,020 |
| Local Admin | 1 | 312,360 | 100% | 312,360 |
| Delivery / Implementation | 1 | 780,900 | 100% | 780,900 |
| Customer Success | 1 | 624,720 | 100% | 624,720 |
| Ops / Monitoring | 1 | 676,780 | 100% | 676,780 |
| TOTAL | 8 | | | 5,466,300 |
France · country multiplier 3.000 · entry year 2028
| Position | FTE | Annual rate after multiplier (PLN) | Share | Cost (PLN) |
|---|
| Country Manager | 1 | 1,140,000 | 100% | 1,140,000 |
| Sales Manager | 1 | 720,000 | 100% | 720,000 |
| Marketing Manager | 1 | 660,000 | 100% | 660,000 |
| Operations Manager | 1 | 1,020,000 | 100% | 1,020,000 |
| Local Admin | 1 | 360,000 | 100% | 360,000 |
| Delivery / Implementation | 1 | 900,000 | 100% | 900,000 |
| Customer Success | 1 | 720,000 | 100% | 720,000 |
| Ops / Monitoring | 1 | 780,000 | 100% | 780,000 |
| TOTAL | 8 | | | 6,300,000 |
Agentify 2028 — local staffing total: 32 FTE, PLN 19,757,700.
ROBOTIFY · 2027
Robotify has no headcount at all in any of the 32 countries in 2027. Checked country by country: zero staffing, PLN 0 of local cost.
ROBOTIFY · 2028
Poland · country multiplier 1.000 · entry year 2028
| Position | FTE | List rate (PLN) | Cost per model (PLN) |
|---|
| Service Technician | 1 | 120,000 | four service roles booked as a single amount |
| Service Engineer | 1 | 180,000 | |
| Implementation Engineer | 1 | 200,000 | |
| Logistics / warehouse | 1 | 95,000 | |
| Admin (CE) | 1 | 120,000 | 60,000 |
| Four service roles — per model | 4 | | 69,496.82 |
| Four service roles — per rate card | 4 | | 595,000 |
| TOTAL per model | 5 | | 129,496.82 |
Everything needed to recompute every figure in chapter 3 independently. One rule applies: base rate × country multiplier × share. The multiplier reflects the country's labour cost relative to Poland.
Agentify — base rates (Poland, EUR/year, PLN in brackets)
| Position | Base rate (EUR/year, PLN in brackets) |
|---|
| Country Manager | EUR 87,700 (PLN 380,000) |
| Sales Manager | EUR 55,400 (PLN 240,000) |
| Marketing Manager | EUR 50,800 (PLN 220,000) |
| Operations Manager | EUR 78,500 (PLN 340,000) |
| Local Admin | EUR 27,700 (PLN 120,000) |
| Delivery / Implementation | EUR 69,200 (PLN 300,000) |
| Customer Success | EUR 55,400 (PLN 240,000) |
| Ops / Monitoring | EUR 60,000 (PLN 260,000) |
| Team Lead | EUR 69,200 (PLN 300,000) |
Robotify — base rates (Poland, EUR/year, PLN in brackets)
| Position | Base rate (EUR/year, PLN in brackets) |
|---|
| Country Manager | EUR 87,700 (PLN 380,000) |
| Sales Manager | EUR 55,400 (PLN 240,000) |
| Marketing Manager | EUR 50,800 (PLN 220,000) |
| Operations Director (CE) | EUR 78,500 (PLN 340,000) |
| Admin (CE) | EUR 27,700 (PLN 120,000) |
| Service Technician | EUR 27,700 (PLN 120,000) |
| Service Engineer | EUR 41,500 (PLN 180,000) |
| Implementation Engineer | EUR 46,200 (PLN 200,000) |
| NOC / monitoring | EUR 25,400 (PLN 110,000) |
| Logistics / warehouse | EUR 21,900 (PLN 95,000) |
Euro amounts are converted at the National Bank of Poland mid-rate of PLN 4.3328 per euro, 28 August 2026; the model itself is kept in zloty.
Multipliers for countries active in 2027–2028
| Country | Agentify multiplier | Robotify multiplier | Agentify entry | Robotify entry |
|---|
| Poland | 1.000 | 1.0000 | 2027 | 2028 |
| Germany | 3.034 | 3.0345 | 2028 | 2029 |
| United Kingdom | 2.603 | 2.6034 | 2028 | 2029 |
| France | 3.000 | 3.0000 | 2028 | 2029 |
A country multiplier reflects that country's labour cost relative to Poland. Worked check: a Country Manager in Germany in 2028 = 380,000 × 3.034 × 100% = PLN 1,152,920, because 2028 is Germany's first year and the shared-cost rule has not yet kicked in. The same Country Manager in Poland in 2028 = 380,000 × 1.000 × 50% = PLN 190,000.
Three things without which the figures above are easy to misread.
A country enters with a full eight-person team from day one.
Local staffing is always whole people: four managers, an admin, a delivery lead, customer success and ops — regardless of how many processes the country already runs. That is why 2028 costs almost six times 2027 on not quite four times the headcount: the difference is new countries, each starting with a complete team.
Countries are planned in people, the central function in cost.
In the countries we count positions, so staffing comes out in whole people. The central function is planned as four bucket amounts — R&D, board, G&A, marketing and sales — which is why central headcount can be fractional. For the individual central positions, look to the named lists rather than to the budget.
Operating leverage is real, but these two years do not yet show it in the numbers.
The same delivery lead handled 26 processes in Poland in 2027 and 260 processes in 2028 — cost unchanged, so every additional zloty of revenue in those years drops straight to the bottom line. The other half must be said at once: leverage measured over these two years is flattering, because staffing stands where the work is not yet. Once volume catches up with staffing — which in Poland happens in 2029, where delivery leads go to three and customer success to five — cost starts rising in whole-person steps. The right conclusion is not “headcount does not grow” but “headcount does not grow yet”.
Scope of this document. All figures come from the Automatify consolidated financial model in the no-process-expansion variant, as of 2026-08-29. Amounts are wages: they exclude ESOP, office overhead, recruitment and customer acquisition cost, which the budget carries separately.